Carson Keeling is a Designer and Art Director based in NYC.
She also runs Dreamhouse.


For availability, email carson@dreamhouse.nyc.


Work
Poolside: Blame It All on Love

2023 A new look for a new album.
Worked with Poolside and Leif Podhajskyto create a visual system for the release of Blame It All on Love, the artist’s first record on a major label. Together with the team, we created and expanded on the artist’s new look, from album launch, to the first sold out headline tour.

Art Direction
Album Art & Merch by Leif Podhajsky



ApeFest NYC

2022No Sleep til ApeFest.

A 4-day, top-tier, immersive music festival – for community members only. Headliners included Future, LCD Soundsystem, Eminem, Lil Wayne, Snoop Dogg and more. We worked with Makeout to concept, design and produce the 4 night event and merch pop-up at Pier 17 in New York Cities Seaport.

Design
Art Direction


Bonafide

2021Destigmatizing Menopause.
Bonafide is on a mission to help women own menopause. We worked with the team to reimagine their product packaging, and marketing images - just in time for the launch of Bonafide's newest product: Silvessa.

Art Direction
Packaging


Detect

2021Helping the world open back up.
At the height of the Covid-19 pandemic, Detect launched an at-home testing kit with PCR-Level accuracy - to help bring us all back together. We created a brand identity and packaging for the new product.

Brand
Packaging

CryptoPunks: Free to Claim

2024 A comprehensive monograph.
Worked with Zak Group to explore the meteoric rise of a preeminent NFT collectible. Published by Phaidon 

hub.cryptopunks.app/goods

Art Direction
Strategy

Reed Schick LLC.

2025 Based in Knox, shooting worldwide

Developed a cohesive brand system for friend and collaborator Reed Schick, inspired by Southern hospitality and the visual language of his own tattoos.

Art Direction
Design




Memoir 

2024An Editorial Approach to Vintage

 Created the brand for Memoir around nostalgia and curated, lived-in pieces. The identity approaches secondhand finds through an editorial lens—elevating vintage objects and presenting them with a sense of intention and modernity.

Brand
Art Direction

Memoir: Drop 08

2025Summer on the Shore
Art direction and photography for Memoir, a vintage brand based in NYC. Shot on location in Coney Island, the series captures nostalgic moments and timeless textures, blending the brand’s vintage sensibility with the playful, dreamlike energy of the boardwalk.

Art Direction
Photography


Art Basel at ICA Miami

2022Welcoming an Icon.
In conjunction with the Punks Legacy Projects first acquisition at ICA Miami, CryptoPunks partnered with the museum to throw its First Fridays event at Art Basel 2022. We created an OOH campaign to celebrate the event. Photos by Bob Foster.


Art Direction
Design


Poolside’s Daytime Disco
2025Born in California

Poolside is an American disco and chillwave band, founded in 2011 by Jeffrey Paradise, known for pioneering the "Daytime Disco" genre.

Jeff wanted to expand his DJ offering, with a new sub-brand Daytime Disco, launching with a series or DJ apperences across California.

Creative Direction
Design