Carson Keeling


Designer and Art Director based in NYC. Formerly at Something New

Passionate about the intersection of technology and design - currently finding better ways to use both. 

carcarkk (at) gmail.com








Poolside: Blame it all on Love

2023 
A new look for a new album.
Worked with Poolside and Leif Podhajskyto create a visual system for the release of Blame it all on Love, the artist’s first record on a major label. Together with the team, we created and expanded on the artist’s new look, from album launch, to the first sold out headline tour.


Art Direction


Art Basel at ICA Miami

2022
Welcoming an Icon.
In conjunction with the Punks Legacy Projects first aquisition at ICA Miami, CryptoPunks partnered with the museum to throw its First Fridays event at Art Basel 2022. We created an OOH campaign to celebrate the event. Photos by Bob Foster.


Art Direction
Design


Detect

2021
Helping the world open back up.
At the height of the Covid-19 pandemic, Detect launched an at-home testing kit with PCR-Level accuracy - to help bring us all back together. We created a brand identity and packaging for the new product.

Brand Design


CryptoPunks: Free to Claim

2024 
A comprehensive monograph.
Worked with Zak Group to explore the meteoric rise of a pre-eminent NFT collectible. Published by Phaidon 

hub.cryptopunks.app/goods

Art Direction
Strategy


CryptoPunks Brand Hub

2024 
Preserving a Legacy.
Worked with Alright Studio to create a living archive for the CryptoPunks brand that both honored the collection, and set the stage for the future. 

hub.cryptopunks.app

Art Direction
Strategy
Copywriting


ApeFest NYC

2022
No Sleep til ApeFest.

A 4-day, top-tier, immersive music festival – for community members only. Headliners included Future, LCD Soundsystem, Eminem, Lil Wayne, Snoop Dogg and more. We worked with Makeout to concept, design and produce the 4 night event and merch pop-up at Pier 17 in New York Cities Seaport.

Design
Art Direction


Bonafide

2021
Destigmatizing Menopause.
Bonafide is on a mission to help women own menopasue. We worked with the team to reimagine their product packaging, and marketing images - just in time for the launch of Bonafide's newest product: Silvessa.

Art Direction
Packaging Design



Super Punk World at LIE DOGGO

2024 
Bringing digital art to life.
Designed two rooms at Jack Shianman Gallery | The Schoolto showcase the inaugural Punk in Residence Collection at Nina Chanel Abney’s new show LIE DOGGO.  

Exhibition Design
Copywriting


Mary McCoy

2024 
Elevating Art.
Mary McCoy is a Kansas based artist. We worked together to reimagine her website and social strategy, as well as build out a system of collateral for future collectors and exhibitions.

Creative Direction