Carson Keeling


 Freelance Designer and Art Director based in NYC. Formerly at Something New

For availability, email carcarkk (at) gmail.com.









Memoir NYC         (1/7)




Memoir NYC         (2/6)




Memoir NYC         (3/7)




Memoir NYC         (4/7)




Memoir NYC         (5/7)




Memoir NYC         (6/7)




Memoir NYC         (7/7)




Poolside Blame it All in Love         (1/2)




Poolside Blame it All in Love         (2/2)




ApeFest 2022         (1/3)




ApeFest 2022         (2/3)




ApeFest 2022         (3/3)




Bonafide         (1/3)




Bonafide         (2/3)




Bonafide         (3/3)




Detect         (1/4)




Detect         (2/4)




Detect         (3/4)




Detect         (4/4)




CryptoPunks X ICA Miami         (1/3)




CryptoPunks X ICA Miami         (2/3)




CryptoPunks X ICA Miami         (3/3)




CryptoPunks: Free to Claim         (1/2)




CryptoPunks: Free to Claim         (2/2)




Mary McCoy         (1/2)




Mary McCoy         (2/2)





Memoir NY

2024A Vintage Concept
Memoir is the vintage project of Hannah Judy and Shannon Deal. Focused on intention wardrobing, the pair emphasize styling as a set vs. sourcing individual peices. The project draws from both of their childhoods, learning to style themselves in thrift stores across the Midwest. We worked together to create a brand that pays homage to their loved for pre-loved fashion.


Creative Direction
Design
Photography
Poolside: Blame it all on Love

2023 A new look for a new album.
Worked with Poolside and Leif Podhajskyto create a visual system for the release of Blame it all on Love, the artist’s first record on a major label. Together with the team, we created and expanded on the artist’s new look, from album launch, to the first sold out headline tour.


Art Direction

ApeFest NYC

2022No Sleep til ApeFest.

A 4-day, top-tier, immersive music festival – for community members only. Headliners included Future, LCD Soundsystem, Eminem, Lil Wayne, Snoop Dogg and more. We worked with Makeout to concept, design and produce the 4 night event and merch pop-up at Pier 17 in New York Cities Seaport.

Design
Art Direction
Art Basel at ICA Miami

2022Welcoming an Icon.
In conjunction with the Punks Legacy Projects first aquisition at ICA Miami, CryptoPunks partnered with the museum to throw its First Fridays event at Art Basel 2022. We created an OOH campaign to celebrate the event. Photos by Bob Foster.


Art Direction
Design
Detect

2021Helping the world open back up.
At the height of the Covid-19 pandemic, Detect launched an at-home testing kit with PCR-Level accuracy - to help bring us all back together. We created a brand identity and packaging for the new product.

Brand Design
Bonafide

2021Destigmatizing Menopause.
Bonafide is on a mission to help women own menopasue. We worked with the team to reimagine their product packaging, and marketing images - just in time for the launch of Bonafide's newest product: Silvessa.

Art Direction
Packaging Design

CryptoPunks: Free to Claim

2024 A comprehensive monograph.
Worked with Zak Group to explore the meteoric rise of a pre-eminent NFT collectible. Published by Phaidon 

hub.cryptopunks.app/goods

Art Direction
Strategy
CryptoPunks Brand Hub

2024 Preserving a Legacy.
Worked with Alright Studio to create a living archive for the CryptoPunks brand that both honored the collection, and set the stage for the future. 

hub.cryptopunks.app

Art Direction
Strategy
Copywriting
Super Punk World at LIE DOGGO

2024 Bringing digital art to life.
Designed two rooms at Jack Shianman Gallery | The Schoolto showcase the inaugural Punk in Residence Collection at Nina Chanel Abney’s new show LIE DOGGO.  

Exhibition Design
Copywriting
Mary McCoy

2024 Elevating Art.
Mary McCoy is a Kansas based artist. We worked together to reimagine her website and social strategy, as well as build out a system of collateral for future collectors and exhibitions.

Creative Direction